|
As the way we consume TV content rapidly changes, NDS believes that service providers will stay competitive and generate greater revenues by securely delivering all kinds of content to various screens using an integrated approach with multiple distribution methods.
NDS is focused on helping service providers deliver the promise of convergence to their subscribers. That means enabling them to watch an ever-expanding selection of content on TVs, PCs, PMPs or other mobile devices. It also means introducing broadband connectivity solutions that open up new viewing choices such as User Generated Content (UGC), ad supported content, and long-tail (niche) content. And with more devices offering high capacity storage, we are ensuring that users can easily move their content to other devices and even share it with friends.
Solutions geared for convergence
Our latest innovative solutions being presented at IBC will reflect how we have aligned our solutions into three primary business units that help our customers succeed with the opportunities and challenges presented by convergence:
• Products that Secure content using conditional access and DRM
• Solutions that Enable operators to attract subscribers and generate revenues using broadcast, on-demand, and Internet content
• Applications that help subscribers Interact with their favorite programs, channels or games, extending the number of devices subscribers can use while enhancing the viewing experience and reducing churn.
At this year’s IBC, NDS will feature demonstrations of a wide variety of our technological capabilities, and the services and applications that will help operators grow their businesses.
Two demonstrations in particular will reinforce the message that NDS is driving convergence:
NDS Unified Headend® : the multi-platform business enabler
Having its debut at IBC is the NDS Unified Headend. (See NDS Unified Headend Drives Convergence in this issue of World Vision.) Providing a foundation for convergence, the Unified Headend enables service providers to merge resources from their various content delivery platforms and centrally manage usage rights from a single module. With an NDS Unified Headend in place, service providers can create compelling cross-platform business models and promotions for generating more revenues from today’s “three screen” users.
VideoGuard® DRM home entertainment convergence
NDS will demonstrate how the VideoGuard suite of DRM solutions can help pay-TV operators securely deliver the most advanced TV entertainment experience to multiple devices including DVRs, PCs, PMPs, and mobile phones. Other scenarios that NDS is showing include: moving content between devices using the VideoGuard Key™ and downloading VOD content to PMPs over WiFi with content expiration scenarios.
Other star attractions on the NDS stand
Secure
VideoGuard PC™
A complete TV on PC offering for operators and new Internet players. Applications on show at IBC include:
• Live TV supporting SD and HD video, DVR, EPG, VOD, and content server downloads
• VideoGuard Key™ for transferring content between VideoGuard PCs and DVRs, PMPs and even generic PCs
• TV delivery over the open Internet with VOD unicasting and content download
• Secure peer-to-peer content sharing
VideoGuard Removable Media™
VideoGuard Removable Media™ provides a completely new way for content owners and service providers to deliver video entertainment services by taking advantage of the removable media slots on mobile handsets, PCs and PMPs. Applications include:
• Transferring valuable content between devices using Secure Digital (SD) flash memory cards and viewing according to flexible business rules
• Selling pre-loaded content on memory cards with additional free previews for purchasing extra pre-packaged content
• Downloading secured online content directly to removable media cards for viewing according to business rules
NDS VideoGuard Express™
This entry-level conditional access solution featuring proven VideoGuard security is ideal for smaller or new pay-TV operators, enabling them to go digital quickly while providing a scalable foundation for future business growth.
Enable
NDS Mobile TV solution
NDS offers a comprehensive end-to-end mobile TV solution that delivers broadcast TV services to a variety of mobile handsets. It provides an innovative alternative to USIM (Universal Subscriber Identity Module) implementations by supporting full CA security functions on removable SD memory cards. Other features include:
• Electronic Service Guide (ESG), mobile DVR and Interactive applications
• Support for leading standards (DVB-H, T-DMB, MediaFLO, WiMAX, DVB-SH)
• Full secure pay-TV solution over WiMAX
NDS EPGs – No need for new GUIs
NDS is also featuring the next generation EPG which enables customers to move between screen resolution and even devices without needing to re-learn the user interface. Also featured is the NDS EPG authoring tool that gives service providers total control to swiftly update their EPG look and feel without software downloads.
Fulfilling its role as technology innovator and thought leader, NDS is presenting a conceptual EPG that enables users to discover, surf and play live TV, Internet radio, videos, photos, and music from other devices on the home network.
NDS is also demonstrating patent-pending technology that maximizes the video and sound capabilities of set top boxes to enable next generation gaming and enhanced user interfaces. Applications featured include the showcase game "Fosters Home for Imaginary Friends" with innovative bi-axis remote control.
MediaHighway® Middleware – The Enhanced Service Enabler
Now deployed in over 61 million STBs worldwide, the suite of MediaHighway middleware solutions is the foundation for NDS “Enabling” capabilities. It enables richer graphics and supports applications written in a variety of popular authoring languages for TVs and mobile devices.
NDS is featuring the MediaHighway product line, and the latest customer STBs, hybrid STBs, home networking and Internet-based online services. There will be a live showcase of the D-Smart STB, a central part of the recent digital TV launch by leading Turkish media company Dogan Yayin Holding. It demonstrates innovative ways of using MediaHighway to enable new business models that mix iTV, pay-TV and advertising revenues.
NDS Metro™
Designed for telcos looking for a complete IPTV solution, NDS Metro features VideoGuard content protection and MediaHighway middleware with an EPG that delivers:
• VOD
• Broadcast TV
• DVR and network DVR
• Interactive services
• Communication services
Hybrid IP solutions
NDS Hybrid IP solutions enable TV operators to take advantage of the business opportunities presented by IP connectivity and introduce services such as VOD through streaming and download. Solutions include:
• NDS xSPACE™ — Integrate the best of Internet video and audio into the existing TV offering
• XTV Share™ — Cost effective content sharing between IP DVRs as a foundation for future “social networking” on TV
• XTV Archive™ — Securely back up subscriber content and protect against accidental deletion
Jungo – focusing on the home network
Jungo Ltd, an NDS Group subsidiary, is the leading provider of residential and business gateway software platforms and applications. On display will be applications that include:
• Content sharing using peer-to-peer technology running on the OpenRG™ Residential Gateway
• Quality of Service (QoS) management application that dramatically reduces service calls and truck rolls through self-diagnostics and customer correction messages
• UPnP/DLNA in the context of home networking and entertainment
NDS XTV™ DVR
NDS is showcasing its secure integrated DVR that has now been successfully deployed in more than 7.3 million homes on the world’s leading platforms. New NDS DVR features on show at IBC include:
• Push VOD
• Remote booking
• Advanced HD and EPG
• Live news and sports segmentation and indexing
• Advanced iTV applications
• IP VOD with progressive download technologies
Interact
The NDS iTV infrastructure, when used with other NDS and third-party applications, makes the TV experience more exciting than ever. At IBC, NDS is showing its latest advances in the iTV arena including:
• Interactive for IPTV — Enhanced IPTV content using synchronized interactive applications, contextual links to second-screen video applications, and social media applications wrapped around video content
• Advanced Games and Gaming Applications — Complete games channel options for platform operators and brand owners including multiplayer and social media options
• Advanced Interactive Advertising — Enhanced ad targeting and measurement on DVRs and end-to-end interactive advertising services across multiple platforms
• Interactive on DVRs — Supplementing broadcast linear video with recommendations to view content pulled from the viewer’s DVR hard disk
When you see the flexibility and options that NDS is demonstrating at IBC [Hall 1 Stand 1.171] you will understand why we say, at IBC, while everyone will be talking about convergence, NDS is doing it.
|
