At IBC 2008 in Amsterdam (RAI Exhibition Centre, September 12-16) NDS is showing a lineup of technologies and solutions that are focused on delivering truly converged entertainment and information services for consumers.
NDS delivers on the promise of four screen convergence, enabling operators, broadcasters and content providers to deliver a seamless TV and entertainment experience to set-top boxes (STBs), PCs, Personal Media Players and mobile phones.
At IBC 2008 NDS will launch NDS Dynamic™ a suite of TV advertising tools for targeted ad placements, an interactive advertising platform, and a sophisticated audience measurement system, all designed to help operators, broadcasters and advertisers generate revenues. Using this new set of capabilities, pay-TV operators can offer advertisers and content providers more measurable, targeted, and engaging TV advertising. The suite provides operators with comprehensive information about subscriber viewing habits, enabling them to create campaigns that target and personalise advertising to specific audience groups.
NDS will also be unveiling the latest version of VideoGuard Key™, the PC hardware plug-in that allows operators to send content to PCs equipped with any off-the-shelf tuner. VideoGuard Key is part of the VideoGuard PC™ suite of solutions. With VideoGuard Key’s built-in security, operators can deliver the same pay-TV and premium content to consumers’ PCs as to their set-top boxes (STBs). Subscribers can also easily move content between their PC and Digital Video Recorder (DVR), giving them the flexibility to watch content when and where they choose.
In addition to these new technologies, NDS will be demonstrating its success in delivering convergence to its pay-TV platform customers around the world, highlighting the company’s experience in building and integrating new end-to-end solutions.
On display will be examples of deployments where NDS seamlessly upgraded the capabilities of existing pay-TV systems, ensuring the smooth introduction of new services for subscribers regardless of the network’s technology, scale, or complexity.
Over the course of the last year NDS has again led the way in delivering innovative solutions to operators in the emerging markets of Eastern Europe, Asia Pacific, and in other markets. At IBC, NDS will show an unprecedented collection of the resulting real-world applications that help operators offer engaging new services to their subscribers.
Other leading-edge advances that keep NDS at the forefront of TV innovation to be demonstrated at IBC include:
MediaHighway®: NDS will showcase some of the latest MediaHighway STB software capabilities. Middleware from NDS is now deployed in over 92.5 million devices worldwide. On display will be hybrid STBs featuring advanced DVR functionality such as Content Recommendation, and IP applications such as Push VOD with progressive download capability for enhanced quality of service.
NDS will also demonstrate its media extender solution that enables PC to TV connectivity using residential gateway software solutions from Jungo, part of the NDS Group.
Electronic Program Guides: NDS will demonstrate the latest Flash™-based HD interfaces offering advanced animation and a consistent look-and-feel across devices. IBC visitors will be able to test drive the new NDS EPG Designer™ tool and discover how easy it is to create customised EPGs for a branded TV service.
Interactive TV (iTV): NDS will showcase a selection of advanced iTV applications that help differentiate a pay-TV operator’s service. These applications include delivery of Internet video content over IP to hybrid STBs and next generation interactive games, multiplayer games, and cross-platform games.
VideoGuard PC™: NDS provides the security and enabling technology to turn the PC into a true entertainment platform. At IBC, NDS will feature both versions of VideoGuard PC: The NDS PC Show™ solution for Web-based content delivery over the open Internet and the NDS PC Plex™ solution that enables live SD and HD content with full EPG and DVR capabilities on a PC.
At the centre of NDS’ industry leading solutions portfolio is NDS VideoGuard® conditional access and DRM. NDS content security technology currently protects over $35 billion in pay-TV service revenues in more than 90.3 million active devices worldwide.
The NDS Converged Home: This simulated home of the future will demonstrate how pay-TV operators can generate more revenue from four screens. At its heart is NDS Unified Headend™, which manages content delivery across multiple networks to devices including the TV, mobile phone, PC and PMP. NDS Unified Headend enables operators to create compelling new applications and promotions with multiple cross-platform business models.
Other NDS technology previews will show how broadcasters can enhance their businesses by delivering ever more content and advertising over the Internet to Hybrid STBs, PCs and mobile handsets, all from a single headend. Using demographic and location-based geographic information, operators can even target content to specific devices for a truly personalised service.
“Convergence may be complex but at IBC we will show how NDS makes it simple,” said Nigel Smith, NDS Chief Marketing Officer. “Last year we talked about how to make convergence a reality. This year we are showing the progress we have made with real customer deployments around the world. This ties into our core strategy of developing and delivering innovative digital TV solutions that help pay-TV operators attract new customers to become -- and remain -- market leaders.”
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