The introduction of tru2way open architecture into US cable systems
brings greater choices of solutions despite the difficulties involved
in making these new components work together on a relatively new
standard. With vast experience in integrating complex systems comprising
many different vendors, NDS is the ideal partner to ensure the
launch of a fully integrated, end-to-end cable TV system that meets
the tru2way needs of the MSO.
What makes NDS the right choice? As a result of partnering with
some of the world’s largest MSOs NDS knows how to get your
new services up and running quickly.
What NDS offers:
Professional Services
NDS’s experience and resources encompass a variety of
skills including STB and headend development, as well
as integration and managing large scale programs and
projects. NDS is actively involved in managing the rollout
of the tru2way compliant end-to-end system for a major
US MSOs. This includes performing integration of components
and managing the program—respective vendors and technologies—to ensure a smooth transition of a new, open digital
cable solution.
NDS has proven experience designing and implementing
a clear vision of how your system operates in order to
meet your business requirements and project milestones,
as well as speeding up time-to-market.
To meet these goals NDS works closely with CableLabs
in conjunction with leading US MSOs. We put our valuable
experience to work for you by integrating the complex
selection of STB and headend components
you need to ensure the successful launch of tru2way and
other new technologies.
More importantly, NDS can help you extend your tru2way
service beyond the living room to support an impressive
array of devices:
- Multi-room DVRs for connecting STBs in different rooms
- PCs, mobile phones, and PMPs
- Other Internet-ready devices
Robust removable and downloadable security
NDS has been supplying and enhancing conditional access solutions
for Cablevision in the
US for the last 10 years. The most recent milestone is deployment
of the first JAVA based conditional access system (JCAS) for Cablevision.
The partnership between NDS and Cablevision is a prime example of
how NDS can help North American MSOs make the transition to open
security architectures that incorporate devices from multiple manufacturers.
NDS technology and quick, reliable response times have helped keep
Cablevision competitive while it continues to meet evolving requirements
and standards.
Our modular architecture enables operators like Cablevision to integrate
NDS solutions into their existing infrastructure in ways that reduce
costs and provide opportunities to sell revenue generating services.
NDS security solutions include:
- tru2way CableCARD solutions
- Headend based security that eliminates the cost
of deploying CableCARDs
- IP-based DRM for delivery to STBs, TVs, and PCs
over DOCSIS and other broadband networks
- NDS Unified Headend™ provides a single
point of customer and content management for multiple platform
delivery using any of the above security modules
NDS can provide tailored solutions to meet an operator’s managed
network needs, so you can easily add new, revenue-generating devices
to your platform without replacing your existing infrastructure.
User Interface for a Variety of Devices
NDS has deployed user interfaces on over 100 million devices worldwide. Cox
Communications has selected NDS to implement its next generation
UI because we have both the experience and the ability to reduce
time-to-market.
Our UI experience is based on:
- Design and usability. The dedicated
NDS UI development team provides the right design for every platform.
This includes extending the use of the UI from standard and high
definition STBs to devices like the PC, mobile telephones and other
portable devices.
- Proven experience. NDS implements
UI designs—some created by third parties—on a variety of
platforms ranging from high end STBs with tru2way to legacy zapper
boxes.
- Advanced features. NDS UI provides
advanced UI features such as integrated search across all content
sources (linear, VOD, DVR and multi-room DVR), recommendations,
usage measurement, targeted promotions and advertising and tools
to enable operators to customize the UI rapidly.
Using NDS EPG Designer™ operators can change parts of the
look and feel of their EPG in house—tailoring it for holidays,
events, special promotions as well as seasons. NDS EPG Framework™ makes
it easier to implement changes without swapping out software in the
STBs.
Advanced advertising solutions
NDS
Dynamic™ is a suite of end-to-end TV advertising
solutions that makes advertising measurable, addressable
and interactive. Operators get more granular
viewer information and benefit from advanced SDV, VOD
and DVR-based ad models and solutions that lead to
a larger share of ad revenues while viewers see more
relevant ads.
Interactive TV applications
In the battle for eyeballs, iTV
applications need to be more than just compelling.
They also need to be delivered and managed efficiently.
NDS has created a suite of iTV production tools that
let you develop iTV applications quickly and cost effectively,
integrate them with your TV service, and synchronize
them with your TV programming content.
Application Designer™ from NDS provides an authoring
environment for creating, modifying, and re-skinning
iTV applications. It uses a rich Graphical User Interface
that is so intuitive, even nonprogrammers can use it.
It enables MSOs to:
- Design and create iTV applications
using the intuitive drag and drop feature
- Define the navigation among the screens and the
pop-ups using the storyboard view
- Add animation to
your screen and preview it within the Application Designer
Application Designer from NDS supports development on
tru2way/OCAP, EBIF, OpenTV, and NDS MediaHighway® platforms.
It can be used to simplify interactive application deployment.