Growing Revenues Creatively

Interactive TV has not only transformed programming it has also revolutionized advertising. Gone are the days of linear video content aimed at selling the same product to all viewers. In the world of interactive advertising viewers who are interested in a particular product or service can press a button on their remote control to find out more or to communicate directly with the advertiser.

With interactive advertising everyone wins:

• Consumers have a better overall viewing experience with more information on products that interest them.
• Advertisers’ brands have more targeted exposure and get direct consumer feedback.
• Operators and channel providers increase their advertising revenues.

NDS has developed an end-to-end approach to interactive advertising that provides the tools and solutions required for successful delivery of interactive ads. This includes:

• NDS production tool for creating interactive ads keeps the creative process fast, low-cost and uncomplicated so that interactive campaigns can now be created in time to launch with the linear ad.
• NDS interactive TV infrastructure integrates the interactive experience into the TV broadcast while the interactive layer appears only when the linear campaign is on.
• NDS advanced set-top box technology helps create an advanced consumer experience that keeps viewers in the application and allows them to request information or contact the advertiser.
• NDS Audience Measurement technology tells TV operators and advertisers who used their interactive ad and provides crucial feedback for billing and future creative work.