Reaching the right audience
With NDS Dynamic™ Addressable Advertising TV operators and
advertisers can now reach their right viewers with addressable marketing
messages based on their demographic profile, location, and other
criteria.
Benefits for operators
- Differentiate your ad sales platform from the
competition
- Increase revenue from media buyers who can now
reach more relevant audiences every time
- Attract new advertisers looking for granular
addressability
- Addressability for third party channels carried on your platform
What NDS Dynamic does
NDS Dynamic enables addressable ads stored on
a DVR to be presented in the right context, at the
right time, and in the right locations. In the process
it converts the viewer’s DVR into a powerful engine
for ad substitution. This means increased revenue without
compromising the traditional advertising process or having
a negative effect on the view experience.
By harnessing the power of the DVR, NDS Dynamic supports both one-way
and two-way systems without requiring a broadband connection or additional
bandwidth. It works with already-deployed DVRs which means that unlike
other household addressability systems, NDS Dynamic does not require
high end switched video equipment.
Backed by NDS Dynamic Audience Measurement solution,
TV operators and advertisers can be assured of accurate,
measured delivery of addressable ads to individual set-top
boxes (STBs).