Creating engaging TV ads
With interactive advertising, TV operators have the
power to offer an experience that brings advertisers
and viewers closer.
Advertisers have an opportunity to engage consumers
with their brands and products. Operators and channel providers increase
their advertising revenues by selling premium interactive spots. Consumers have
a better overall viewing experience with more information
on brands and products that interest
them.
NDS Dynamic™ supports multiple formats of addressable
and measurable interactive ads that create a unique viewer
experience:
- Display ads. EPG
and on-pause ads delivering contextual, non-intrusive
brand exposure while using the DVR or STB.
- Telescopic ads. Broadcast ads
are linked with long form and other content.
- Call-to-action ads allow
viewers to contact advertisers for more information
or samples.
What’s the bottom line? NDS Dynamic is an
end-to-end solution for interactive TV advertising that enables successful
creation, delivery, presentation and measurement of interactive
ads.