Media Center: Press Release
Tata Sky Chooses NDS for India’s First Hindi EPG
Highlights:
- Tata Sky chooses NDS technology for the launch of the first
Hindi Electronic Programme Guide (EPG) in India
- NDS provides Tata Sky with a customised interactive interface
in Hindi to meet the needs of the majority of Indian pay-TV viewers
- New EPG is the latest innovation in the long-standing partnership
between Tata Sky and NDS
- Reinforces NDS’ commitment to the Indian pay-TV market
NEW DELHI, INDIA – September 2, 2008 – NDS,
the leading provider of technology solutions for digital pay-TV,
today announced that Tata Sky, the leading Direct-to-Home (DTH)
service provider in India, has launched India’s first
EPG in the Hindi language in partnership with NDS.
NDS has been Tata Sky’s technology partner since its service
launch in 2006 and has deployed its world-leading VideoGuard® conditional
access (CA) and MediaHighway® middleware.
NDS CA and DRM technology protects over 90.3 million digital
devices around the world. Middleware from NDS has been deployed
in over 92.5 million devices.
Hindi is spoken by 40% of India’s 1 billion population.
The new Hindi EPG will provide an attractive and popular addition
to Tata Sky’s product offering.
The design and delivery of the Hindi EPG is the first of its
kind in the India pay-TV market. This underscores NDS’ widely
recognised capabilities and leadership in the market. NDS is
committed to providing its pay-TV operators with world-class
innovative products and services that help them to grow their
businesses.
In India, NDS has local sales and support offices in Mumbai
and New Delhi, and an R&D centre in Bangalore employing more
than 1,000 people.
Commenting on the launch, Sue Taylor, VP and General Manager
of NDS Asia Pacific said, “We are delighted to be part
of Tata Sky’s initiative of launching the first Hindi EPG
in India. The launch of the Hindi EPG reconfirms NDS’ commitment
and focus to provide world-leading, innovative and customised
digital pay-TV solutions, products and support to our esteemed
customers in India.”
Announcing the launch of the new Hindi EPG, Mr. Vikram Kaushik,
Managing Director and CEO of Tata Sky Ltd. said, “We are
the first company in India to introduce this advanced technology
that will give subscribers the flexibility to choose the language
in which they want to view their daily TV programme listings
at the press of a button. The new EPG reinforces our commitment
in building a state-of-the-art DTH operation in India, and we
are confident that it will attract viewers from all over India
to the Tata Sky platform.”
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About Tata Sky
Tata Sky Ltd., the joint venture between the TATA Group and
STAR, is committed to offering viewers the best of pay television
through its nationwide satellite television service. Tata Sky
offers subscribers a wide array of television channels and a
host of new-age interactive services. For more information on
Tata Sky, visit www.tatasky.com
About NDS
NDS Group plc (NASDAQ: NNDS), a majority owned subsidiary of
News Corporation, supplies open end-to-end digital technology
and services to digital pay-television platform operators and
content providers. See www.nds.com for
more information about NDS.
Read about the latest developments at NDS and in the pay-TV
industry in World Vision
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This document may contain certain “forward-looking
statements” within the meaning of the Private Securities
Litigation Reform Act of 1995. These statements are based on management’s
views and assumptions regarding future events and business performance
as of the time the statements are made. Actual results may differ
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and we do not have any obligation, nor do we undertake, to publicly
update any “forward-looking statements” to reflect
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For further information:
| NDS |
|
| Cynthia Ritchie |
T: +44 (0)20 8476 8378 |
| Director, Corporate Communications |
critchie@nds.com |
| |
|
| Vanessa Griffiths-Green |
T: +852 2201 9151 |
| Director Marketing & New Initiatives, Asia Pacific |
vgriffiths-green@nds.com |
| |
|
| Breakaway Communications for NDS |
T: +1 212 616 6006 |
| Kelly Fitzgerald, Managing Partner |
kfitz@breakawaycom.com |
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