Media Center: Press Release
NDS and Axel Springer Digital TV Guide Cooperate to Promote Personal TV in Germany Based on Advanced DVR and EPG Technologies
Highlights:
- NDS and Axel Springer Digital TV Guide to jointly support the German TV industry in delivering personalised and rich TV viewing experiences to consumers
- At ANGA Cable, NDS and Axel Springer Digital TV Guide to demonstrate
world-class TV solutions featuring NDS digital video recorder (DVR)
and addressable TV advertising technologies, advanced electronic programme
guides (EPG) and accurate measurement tools as well as Axel Springer’s
personalisation capabilities and enriched, high quality EPG metadata
- NDS and Axel Springer Digital TV Guide explain why consumers love
their DVRs, how the DVR leads to higher TV consumption, and why viewers
with DVRs can see more relevant TV advertising, all enabling new business
opportunities for operators, broadcasters and advertisers
COLOGNE, GERMANY – May 26, 2009 – ANGA
Cable 2009, May 26-28, Cologne NDS stand B18A - NDS,
the leading provider of technology solutions for digital pay-TV,
and Axel Springer Digital TV Guide, one of Europe’s leading
providers of consumer entertainment technologies and EPG metadata,
today announced their cooperation to promote personal TV – representing
today’s rich TV viewing experience enabled by state-of-the-art
digital video recorders (DVR) and electronic programme guides
(EPG) – to Germany’s broadcasting, pay-TV and cable
providers. In addition, the pair will share how today’s
advanced TV technologies create new business opportunities for
operators, ad-supported TV channels and advertisers. These powerful
innovations include addressable and interactive advertising,
supported by accurate measurement of viewer interaction with
TV content, advertising and the DVR.
The NDS DVR Report, an international survey of over 1,000
DVR owners, conducted on behalf of NDS in Summer 2008, revealed
that consumers love their DVRs, Asked to rank the relative
importance of a variety of household appliances, DVR owners
ranked the DVR as the third most indispensable item after the
washing machine and the microwave oven. DVR owners with partners
said that having a DVR makes for a happier home life. And 89%
of surveyed Americans, 81% of British, 80% of Australians and
78% of Italians all reported that the DVR has improved how
much they enjoy watching television.
In light of the importance of the DVR’s role in the
lives of consumers of all ages, NDS and Axel Springer have
taken the initiative to promote the DVR to Germany’s
broadcasting and cable industries. The growth of the entertainment
and TV markets and the opportunities provided by new technologies
for addressable advertising are leading both companies to share
the DVR message with Germany’s TV entertainment providers.
At ANGA Cable in Cologne, the companies will be showcasing
NDS DVR functionality, advanced EPGs, high quality measurement
tools and related services, and additionally, EPG metadata
from NDS and Axel Springer Digital TV Guide. Operators can
learn more about how DVR capabilities have been proven to increase
TV consumption and to extend viewership and effectiveness of
TV advertising.
At ANGA Cable NDS and Axel Springer Digital TV Guide will
demonstrate and explain how operators and advertising-funded
TV channels can benefit from advanced DVR-functionality and
personalisation technologies powered by rich EPG data as well
as solid measurement tools. By deploying these solutions, operators
and broadcasters can extend their reach and relevance to consumers – and
they can enhance their business and advertising revenues.
Yves Padrines, Vice President, Business Development at NDS
and General Manager NDS GmbH, said: “The advanced TV
technologies of today, particularly the DVR and EPG, have really
revolutionised how people think about television. The freedom
to choose from a wide range of content, and equally the choice
as to how, when and where that content is viewed, fundamentally
changes the entire paradigm of watching TV.” He continued: “We
are pleased to work with Axel Springer Digital TV Guide to
help bring a world-class viewing experience to more people
across Germany.”
Ned Wiley, Managing Director of Axel Springer Digital TV Guide,
commented: “We are delighted to cooperate with NDS in
this exciting new area which greatly facilitates and improves
the viewer experience in the rapidly expanding video entertainment
universe. We look forward to working with NDS and mutual network
operator partners to deliver that enhanced experience to viewers,
as well as with the advertisers that want to reach them.”
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About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 104 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 115 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 19 million units deployed. (Deployment figures as of 31st March 2009).
Headquartered in the UK, NDS remains committed to investing in R&D
with over 75% of its employees dedicated to pioneering work at development
centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS
has also implemented a host of initiatives aimed at reducing its carbon
footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News
Corporation. See www.nds.com for more information.
Read about the latest developments at NDS and in the pay-TV industry in
World Vision.
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About Axel Springer Digital TV Guide GmbH
Axel Springer Digital TV Guide GmbH (ASDTVG GmbH) provides CE producers
and network operators with access to the premium editorial content of
Axel Springer. It offers technological solutions – in particular
electronic programme guides (EPGs) – for extended navigation and
insertion of targeted, personalised advertising through digital content
on digital receivers, personal video recorders (PVRs), game consoles,
PCs, mobile phones and other terminals and platforms. The company is a
100-percent subsidiary of Axel Springer AG (XETRA: SPR.DE) and cooperates
closely with the editorial offices of the Axel Springer programme guides
and other global publications. For more information visit: http://www.as-guides.com
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| For further information: |
|
| NDS |
| Cynthia Ritchie |
T: +44 (0)20 8476 8378 |
| Director, Corporate Communications |
critchie@nds.com |
|
| Susbauer PR for NDS |
T: +49 (0)40 3990 6357 |
| Ansgar Gerber, Managing Partner |
a.gerber@susbauer.de |
|
| Breakaway Communications for NDS |
T: + 1 212 616 6006 |
| Kelly Fitzgerald, Managing Partner |
kfitz@breakawaycom.com |
|
| Axel Springer Digital TV Guide GmbH |
T: +49 30 2000 919 0 |
| Ned Wiley, Managing Director |
ned.wiley@axelspringer.de |