Médiamétrie and Jungo Team Up to Offer Data Collecting Software Solution through Residential Gateways
Highlights:
- Jungo and Médiamétrie join forces to provide focused, real-time broadband usage data
- Allows service providers and advertisers to deliver focused offerings
to different demographic groups based on their preferences and habits
- Jungo’s HomeSense™ technology collects the raw data logs while
Médiamétrie adds a layer of intelligence, creating accurate
audience measurement data
LEVALLOIS, FRANCE and SAN JOSE, CA – March
16, 2009 – Jungo
Ltd, an NDS Group company, a leading provider of software
solutions for residential gateways, and Médiamétrie,
a leading specialist in media research, today announced that
they have joined forces to create a unique mechanism for collecting
data relating to user habits and preferences in today’s
digital home. The new software solution resides in the triple-play
residential gateway and enables service providers to target new
service offerings tailored to the subscriber’s specific
profile
The solution is centred around HomeSense™, a unique
software solution developed by Jungo which enables the real-time
collection of data on user preferences, while complying with
local market regulations. The residential gateway is effectively
the intersection point between the network and the household.
Thus it has a unique view of the entire digital traffic flow
that is being carried on all the multiple devices within the
home. This traffic includes the complete range of broadband
services including internet browsing, mobile telephony, IPTV,
network gaming, VoIP, etc.
HomeSense, part of Jungo’s OpenRG™ residential
gateway software, can extract user information which, coupled
with Médiametrie’s expertise on behaviour analysis,
enables the operator to provide better services to subscribers,
and to offer new features targeted to the subscriber’s
specific profile. Data can be collected from a broad cross-section
of the installed base, rather than relying on just a small
focus group. In addition, Jungo's HomeSense provides full identification
of the type, model and status of all home network devices and
performs statistical analysis of all media uses offered by
digital access.
Jungo gateway software collects the raw data logs on user
consumption in real time, while the Mediametrie tools correlate
the data and add a layer of intelligence that turns these raw
logs into accurate audience measurement datasheets for use
by service providers. This unique offering constitutes an important
step towards enabling the enhanced analysis of habits and preferences
in digital households - benefiting not only service providers,
but advertisers, and, additionally, consumers, who will gain
access to content and services that will be more likely to
appeal to them.
Laurent Battais, Performance and Cross-media Director at Médiamétrie,
said: “The technology developed by Jungo is particularly
innovative and interesting, as it resides at the crossroads
between the network and the household. It enables a more in-depth
assessment of the habits and tastes in the digital home.”
Nicolas Decitre, France and Benelux Business
Development Director at Jungo, added: “This solution
is set to appeal to service providers in France and abroad.
By offering a joint solution with Mediametrie we have true
ability to offer service providers ongoing, real time information
on their users’ preferences.”
About Médiamétrie
Médiamétrie
measures audiences and conducts media research for companies
within the media and communications market. Its mission is
to provide measurement of audiences and of audiovisual and
digital media performance with a level of quality that will
make it the reference for all market participants. Created
in 1985, Médiamétrie is expanding its activities
in television, radio, the internet, film, mobile phones, and
the cross-media sector in France and abroad. Médiamétrie
Group realised a turnover of €55 million in 2007.
About OpenRG™
Jungo’s OpenRG™ software for residential
gateways enables delivery of innovative, usable and manageable
value-added services to the evolving digital home, while minimising
the operator’s support cost and VAS time-to-market. OpenRG
supports all popular home networks and access networks, and
includes high-performance feature-rich VAS enablers, such as
QoS, VoIP, Firewall and Remote management, as well as a growing
set of value-added services. Millions of Jungo-based gateways
are deployed worldwide. Operators deploying Jungo-powered gateways
can rapidly and easily introduce new value added services that
drive revenues and increase ARPU.
About Jungo
Jungo Ltd., an NDS Group company, is a provider of broadband
home value-added service solutions. Jungo’s flagship products,
OpenRG™ (residential gateway software platform) and OpenSMB™
(small and medium business gateway software platform) enable
broadband operators to deliver managed revenue-generating
services to the digital home.
Jungo also offers extensive connectivity software solutions
for USB and PCI, including WinDriver™, a driver development
toolkit that enables developers to quickly create custom device
drivers that can run on a multitude of operating systems without
modification, and USBware™, a complete, high-quality embedded
USB software protocol stack, allowing device manufacturers
to easily incorporate standard USB OTG/Host/Device connectivity
in their designs.
To find out more about Jungo Ltd. and our products, please visit
www.jungo.com.
About NDS
NDS Group Ltd. creates the technologies and applications that enable
pay-TV operators to securely deliver digital content to TV STBs
(set-top boxes), DVRs (digital video recorders), PCs, mobiles and
other multimedia devices. Over 70 of the world’s leading
pay-TV platforms rely on NDS solutions to protect and enhance their
businesses. VideoGuard® is the world’s market-leading
conditional access (CA) and digital rights management (DRM) technology,
currently deployed on more than 99 million active devices, and
safeguarding pay-TV service revenues exceeding $40 billion. NDS
middleware, including MediaHighway® which enables a host of advanced
services for subscribers, has been deployed on 108 million devices.
NDS DVR technology, centred around XTV™, leads the global industry
with 17 million units deployed. (Deployment figures as of 31st December
2008)
Headquartered in the UK, NDS remains committed to investing in R&D
with over 75% of its employees dedicated to pioneering work at development
centres in China, Denmark, France, India, Israel, Korea and US. NDS
has also implemented a host of initiatives aimed at reducing its
carbon footprint and helping digital TV subscribers reduce energy
consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and
News Corporation. See www.nds.com for more information.