Serbia Broadband Chooses NDS to Protect and Power its Digital Cable Business, Further Extending Partnership
Highlights:
- NDS to supply Serbia Broadband (SBB) with conditional
access, middleware and electronic program guide (EPG) for its
national cable television network
- NDS already provides SBB with VideoGuard Express™
for its direct-to-home (DTH) satellite television service
- Extension means that NDS is able to seamlessly
secure and enable SBB’s DTH and cable platforms from
a unified headend
LONDON, UK – IBC Stand 1.171 – September 4, 2007 – NDS,
the leading provider of technology solutions for digital pay-TV,
today announced that it has signed a contract to provide Serbia
Broadband (SBB), the largest cable operator in Serbia, with an
end-to-end system to secure and enable its national cable television
platform. NDS already provides its VideoGuard Express system
to SBB’s direct-to-home (DTH) satellite television service,
which incorporates NDS’ conditional access, Mediahighway® middleware
and electronic program guide (EPG).
Under the terms of the agreement, NDS will equip SBB’s
cable network with VideoGuard conditional access, which secures
service revenues of over $32 billion worldwide; MediaHighway
middleware, which powers over 61 million set-top boxes (STBs);
and its EPG solution. New cable STBs will be similar to SBB’s
existing DTH units, and are to be rolled out in the coming months.
Commenting on the news, Jeremy Maddocks, NDS Business Development
Director for Central and Eastern Europe, said, “Serbia
Broadband has achieved incredible growth in the last few years
and is one of the most innovative companies in Serbia. We are
very happy to announce the extension of our relationship with
SBB to now protect and enable their cable platform, which is
the largest in the country.” He continued, “This
demonstrates NDS’s unique capability to deliver a robust
and secure multiplatform television service from a unified headend,
and we look forward to continuing our successful partnership
with SBB.”
Dragan Solak, CEO of Serbia Broadband, commented, “After
a very competitive bidding process, we chose NDS for our cable
network based on the strength of our existing relationship and
their ability to provide a combined solution for both of our
TV platforms.” He added, “SBB has more then 90% broadband
enabled subscribers and we are very excited about the transition
of our video service to digital. NDS has proven to be capable
of supporting our growth and delivering world-leading conditional
access and middleware solutions on both DTH and cable services.
We are very happy to be working with NDS on this venture.”
About Serbia Broadband
Serbia Broadband is the largest national operator of cable television and broadband
internet networks in Serbia, presently serving subscribers in more then 30
cities across the country. SBB has made significant investment in equipment
and new technologies which enables the company to offer several advanced services
such as broadband cable internet and premium television packages. SBB has also
launched a regional direct-to-home satellite-delivered service under the TotalTV
brand.
About NDS
NDS Group plc (NASDAQ: NNDS), a majority owned subsidiary of News Corporation,
supplies open end-to-end digital technology and services to digital pay-television
platform operators and content providers. See www.nds.com for
more information about NDS.
###
Cautionary Statement Concerning Forward-looking
Statements
This document may contain certain “forward-looking
statements” within the meaning of the Private Securities
Litigation Reform Act of 1995. These statements are based on management’s
views and assumptions regarding future events and business performance
as of the time the statements are made. Actual results may differ
materially from these expectations due to changes in global economic,
business, competitive market, regulatory and other factors. More
detailed information about these and other factors that could affect
future results is contained in our filings with the US Securities
and Exchange Commission. Any “forward-looking statements” included
in this document are made only as of the date of this document
and we do not have any obligation, nor do we undertake, to publicly
update any “forward-looking statements” to reflect
subsequent events or circumstances, except as required by law.
For further information:
| NDS |
|
| Cynthia Ritchie |
T: +44 (0)20 8476 8378 |
| Director, Corporate Communications |
critchie@nds.com |
| |
|
| Susbauer PR for NDS |
|
| Ansgar Gerber |
T: +49 (0)40 / 39 90 63 57 |
| |
M: + 49 172 515 2484 |
| |
a.gerber@susbauer.de |
| |
|
| Breakaway Communications for NDS |
|
| Kelly Fitzgerald |
T: +1 212 616 6006 |
| Managing Director |
M: +1 917 731 5734 |
| |
kfitz@breakawaycom.com |
| |
|
| Public Area Communications for NDS (Russia) |
|
| Anna Gorbacheva |
T: +7 495 660 05 91 ext. 108 |
| |
gorbacheva@publicarea.ru |