NDS IBC 2008 Preview: Delivering Entertainment to Multiple Screens, Making Convergence Simple
Highlights:
- At IBC 2008, NDS delivers on the promise of ‘four
screen’ convergence, demonstrating how operators can
deliver a seamless TV and entertainment experience to TVs,
PCs, Personal Media Players and mobile phones
- Launch of NDS Dynamic™, an advanced solution set
for next generation, personalised TV advertising
- NDS to introduce the latest version of its VideoGuard Key™,
allowing operators to broadcast content to PCs with off-the-shelf
tuners
LONDON, UK – IBC (Hall 1, Stand A71) – August 19, 2008 – NDS,
the leading provider of technology solutions for digital pay-TV,
today announced its line-up of new technologies and solutions
to be showcased at IBC 2008, all focused on delivering truly
converged entertainment and information services for consumers.
NDS will highlight a portfolio of solutions that enable operators,
broadcasters and content providers to deliver premium content
across a spectrum of devices, including TVs, PCs, PMPs and mobile
phones.
At the exhibition, which takes place at the RAI Exhibition Centre
in Amsterdam September 12-16, NDS will launch NDS
Dynamic™,
a suite of TV advertising tools that includes a sophisticated
audience measurement system, a solution to enable targeted ad
placements and an interactive advertising platform, all designed
to help operators, broadcasters and advertisers to generate revenues.
Using this new set of capabilities, pay-TV operators can offer
advertisers and content providers more measurable, targeted,
and engaging TV advertising. The suite provides operators with
comprehensive information about subscriber viewing habits, enabling
them to easily create campaigns that target and personalise advertising
to specific audience groups.
NDS will also be unveiling the latest version of VideoGuard
Key™, NDS’ PC hardware plug-in that allows operators
to send content to PCs equipped with any off-the-shelf tuner.
VideoGuard Key is part of the VideoGuard PC™ suite of solutions.
With VideoGuard Key’s built-in security, operators can
deliver the same pay-TV and premium content to consumers’ PCs
as to their set-top boxes (STBs). Subscribers can also easily
move content between their PC and Digital Video Recorder (DVR),
giving them the flexibility to watch content when and where they
choose.
In addition to these new technologies, NDS will also be demonstrating
its success in delivering convergence to its pay-TV platform
customers around the world, highlighting the company’s
experience in building and integrating new end-to-end solutions.
On display will also be examples of deployments where NDS seamlessly
upgraded the capabilities of existing pay-TV systems, ensuring
the smooth introduction of new services for subscribers regardless
of the network’s technology, scale, or complexity.
Once again, in the last year, NDS has led the way in delivering
innovative solutions to operators in the emerging markets of
Eastern Europe, Asia Pacific, and elsewhere. At IBC, NDS will
show an unprecedented collection of the resulting real-world
applications that help operators offer engaging new services
to their subscribers.
Other leading-edge advances that keep NDS at the forefront of
TV innovation will also be on show at IBC, including:
MediaHighway®: NDS will showcase some of the latest MediaHighway
STB software applications now deployed in over 92.5 million devices
worldwide. These include hybrid STBs featuring advanced DVR functions
such as Content Recommendation, and IP applications such as Push
VOD with progressive download capability for enhanced quality
of service.
NDS will also demonstrate its media extender solution that enables
PC to TV connectivity using residential gateway software solutions
from Jungo, part of the NDS Group.
Electronic Program
Guides: NDS will demonstrate the latest Flash™-based
HD interfaces offering advanced animation and a consistent look-and-feel
across devices. Visitors at the show will be able to test drive
the new NDS EPG Designer™ tool and discover how easy it
is to create customised EPGs for a branded TV service.
Interactive TV (iTV): NDS will be showcasing a selection of
advanced iTV applications that help differentiate a pay-TV operator’s
service. These applications include delivery of Internet video
content over IP to hybrid STBs and next generation interactive
games, multiplayer games, and cross-platform games.
VideoGuard
PC™ provides the security and enabling technology
to turn the PC into a true entertainment platform. At IBC, NDS
will be featuring both versions of VideoGuard PC: The NDS PC
Show™ solution for Web-based content delivery over the
open Internet and the NDS PC Plex™ solution that enables
live SD and HD content with full EPG and DVR capabilities on
a PC.
At the heart of NDS’ industry leading solutions portfolio
is NDS VideoGuard® conditional access and DRM. NDS content
security technology currently protects over $35 billion in pay-TV
service revenues in more than 90.3 million active devices worldwide.
The NDS Converged Home: This simulated home
of the future will be in an invitation-only part of the booth.
It will demonstrate how pay-TV operators can generate more revenue
from ‘four screens’. At its heart is NDS
Unified Headend™, managing content delivery across multiple networks
to devices including the TV, mobile phone, PC and, PMP. NDS Unified
Headend enables operators to create new compelling applications
and promotions with multiple cross-platform business models.
Other NDS technology previews will show how broadcasters can
enhance their business by delivering ever more content and advertising
over the internet to Hybrid STBs, PCs PMPs and mobile phones,
all from a single headend. Using demographic and location-based
geographic information, operators can even target content to
specific devices with matching interfaces for a truly personalised
service.
“Convergence may be complex but at IBC we will show how
NDS makes it simple,” said Nigel Smith, NDS Chief Marketing
Officer. “Last year we talked about convergence; this year
we are showing the progress we have made with real customer deployments
around the world. This ties into our core strategy of developing
and delivering innovative digital TV solutions that help pay-TV
operators attract new customers to become – and remain – market
leaders.”
To book your personal tour of the NDS stand, including the chance
to see the converged home of the future, contact the NDS media
relations team, details provided below.
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About NDS
NDS Group plc (NASDAQ: NNDS), a majority owned subsidiary of
News Corporation, supplies open end-to-end digital technology
and services to digital pay-television platform operators and
content providers. See www.nds.com for
more information about NDS.
Read about the latest developments at NDS and in the Pay TV
industry in World Vision
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