Media Center: Press Release
NDS and TNS Join Forces to Develop Set-top Box Audience Measurement Solution
Highlights:
- NDS and TNS to offer a joint STB audience measurement solution
for TV operators
- Audience measurement capability to form part of the new
NDS Dynamic™ suite of advertising solutions and TNS’ established
STB data processing and analysis
- Solution to provide accurate viewing and advertising measurement
on TV platforms, helping broadcasters, pay-TV operators and
advertisers to enhance their advertising revenues
- Already jointly involved in a number of projects worldwide,
the companies plan to continue to work together on future
STB measurement and advertising solutions
LONDON, UK – IBC (Hall 1, Stand A71) – September 9, 2008 – NDS,
the leading provider of technology solutions for digital pay-TV,
including satellite, cable and IPTV platforms, and TNS Media
Research (TNS), a global leader in TV, radio and internet audience
measurement, today announced a global partnership to create and
market an end-to-end STB audience measurement solution for digital
TV operators.
The solution, based on the NDS
Dynamic™ advertising suite and the TNS Media Research
Return Path Data (RPD) audience measurement service, will help
TV operators to better understand audience behaviour and, as
a consequence, increase the revenue potential for their digital
platforms.
The ever growing choice of channels, non-linear viewing and
interactivity on TV platforms requires new solutions for audience
measurement. In today’s fragmented media market, STB-based
measurement is a crucial addition to the capabilities of the
current audience measurement field.
The co-operation between TNS and NDS will provide TV operators
with an economic audience measurement solution capable of polling
large sample sizes for audiences that choose to opt-in to the
measurement solution, capturing all viewing activity for a variety
of services, including live, time-shifted and interactive. Operators
using the system will gain a true insight into their subscribers’ behaviour,
and therefore help them to improve their offering and enhance
their revenue streams.
TNS and NDS already co-operate in a number of audience measurement
services globally and this agreement is a natural extension of
this relationship. The partnership agreement aims to create a
best-of-breed solution combining NDS’ expertise in STB
data collection with TNS’ expertise in STB data processing
and analysis. TNS and NDS will also explore future opportunities
in STB audience measurement and advertising applications.
Nigel Smith, NDS Chief Marketing Officer, said: “Accurate
analysis of viewing behaviour is a key requirement for our customers.
With its expertise in audience measurement and viewer research,
TNS is clearly a great partner for NDS in the advertising space.
We see audience measurement as an integral part of the advanced
advertising technologies we offer through the NDS Dynamic suite
of advertising solutions”.
Nick Burfitt, TNS’ Head of RPD services, added: “The
ability to monitor any type of STB- related viewing activity
is a vital tool in the measurement of digital TV and advertising
accountability in the long term. With NDS Dynamic Audience Measurement
- the industry’s most widely deployed STB audience measurement
software, NDS was a natural choice for us in this area. We believe
this cooperation will provide TV operators with a credible and
easy-to-deploy audience measurement solution that will give them
better insight into their business and therefore generate more
value for their platform”.
The partners will demonstrate their joint offering on the NDS
stand at IBC, September 12-16 in Amsterdam (Hall 1, Stand A71).
About TNS Media Research
TNS Media Research provides internet, TV, and radio
audience measurement worldwide. The expertise and technology
of this international operation supports audience services
in over 30 countries, including Canada, China, Russia, Spain,
the UK and the US. TNS is at the forefront of the latest techniques
in digital audience measurement, involving set-top box Return
Path Data. TNS Media Research is part of TNS, the global market
insight and information group.
About NDS
NDS Group plc (NASDAQ: NNDS), a majority owned subsidiary of
News Corporation, supplies open end-to-end digital technology
and services to digital pay-television platform operators and
content providers. See www.nds.com for
more information about NDS.
Read about the latest developments at NDS and in the pay-TV
industry in World Vision
Click here for the NDS RSS
feed
###
Cautionary Statement Concerning Forward-looking Statements
This document may contain certain “forward-looking
statements” within the meaning of the Private Securities
Litigation Reform Act of 1995. These statements are based on management’s
views and assumptions regarding future events and business performance
as of the time the statements are made. Actual results may differ
materially from these expectations due to changes in global economic,
business, competitive market, regulatory and other factors. More
detailed information about these and other factors that could affect
future results is contained in our filings with the US Securities
and Exchange Commission. Any “forward-looking statements” included
in this document are made only as of the date of this document
and we do not have any obligation, nor do we undertake, to publicly
update any “forward-looking statements” to reflect
subsequent events or circumstances, except as required by law.
For further information: