Media Center: Press Release
NDS Dynamic™ to Deliver Targeted TV Ads, Part of a Suite of Solutions to Revolutionise Pay TV Advertising
Highlights:
- NDS launches a suite of advertising solutions that will enable
advertisers to target audiences, engage with them and measure
their behaviour
- NDS Dynamic™ allows TV operators to generate new
revenue streams by moving from mass advertising to delivery
of targeted and measurable campaigns based on audience profiles
LONDON, UK – IBC Hall 1, Stand A71 – September 9, 2008 – NDS,
the leading provider of technology solutions for digital pay-TV,
today announced the launch of its next-generation TV advertising
solution suite. NDS
Dynamic™ enables pay-TV operators to improve existing
advertising sales and develop new advertising models using accurate
viewing analysis, audience targeting and interactive advertising.
For the first time, TV operators can deploy a single integrated
system that allows them to identify target audiences, engage
with them through interactive advertising and instantly measure
the impact of the campaigns. With NDS Dynamic, advertisers can
create campaigns that deliver broadcast and interactive ads targeted
to specific audience profiles with rich set-top box (STB) measurement
data to support their decision-making.
“TV advertising has to change. The fragmentation of media
and the growth of online advertising led us to develop these
new solutions to help TV advertising evolve and grow in relevance,” said
Dr Abe Peled, Chairman and CEO of NDS. “NDS Dynamic is
the result of extensive research and collaboration with our customers
as well as the advertising industry.”
The NDS Dynamic suite has three solutions:
- Audience
Measurement – this system measures every second of
the viewing experience and monitors audience interaction with
adverts. It tracks live TV viewing, time shifted viewing on
Digital Video Recorders (DVR) or Video on Demand (VOD), as
well as the use of Electronic Prograrm Guide (EPG) and interactive
applications.
- Targeted
Advertising – this solution replaces broadcast
ads with targeted advertisements according to household or
audience profiles, location and other factors. Advertising
options include both video and graphic banner ads. Operators
can continue to sell ads based on the same terms and demographic
data as before, but with the new ability to segment the audience
for every spot. Alternatively operators can generate premium
advertising fees from selling to new targeted audiences.
- Interactive
Advertising – NDS offers viewers the ability to
interact with ads in various formats. These include telescopic
ads that allow linking with longer format content; EPG ads
that link to advertorial content; dedicated advertiser location
ads that allow access to a product mini site; and request
for information ads that allow viewers to contact advertisers
with requests for more information or samples.
While NDS Dynamic allows operators to strengthen their relationship
with their advertisers, agencies and ad funded channels, viewers
also benefit by seeing advertising that is more relevant to them
and more engaging than has been previously possible.
TV operators who do not sell advertising directly can also benefit
from NDS Dynamic by offering targeting and measurement capabilities
to third party channels carried on their platforms.
NDS Dynamic will be demonstrated for the first time at IBC 2008
in Amsterdam (Hall 1, Stand A71). The demonstration will
feature a full targeted ad cycle, highlighting how targeting
decisions are made, the execution of these decisions and the
viewing measurement to facilitate and improve future targeting.
The demo will also show how NDS Dynamic can be used to create
new advertising opportunities that take advantage of the storage
capacity on DVRs.
About NDS
NDS Group plc (NASDAQ: NNDS), a majority owned subsidiary of
News Corporation, supplies open end-to-end digital technology
and services to digital pay-television platform operators and
content providers. See www.nds.com for
more information about NDS.
Read about the latest developments at NDS and in the pay-TV
industry in World Vision
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Cautionary Statement Concerning Forward-looking Statements
This document may contain certain “forward-looking
statements” within the meaning of the Private Securities
Litigation Reform Act of 1995. These statements are based on management’s
views and assumptions regarding future events and business performance
as of the time the statements are made. Actual results may differ
materially from these expectations due to changes in global economic,
business, competitive market, regulatory and other factors. More
detailed information about these and other factors that could affect
future results is contained in our filings with the US Securities
and Exchange Commission. Any “forward-looking statements” included
in this document are made only as of the date of this document
and we do not have any obligation, nor do we undertake, to publicly
update any “forward-looking statements” to reflect
subsequent events or circumstances, except as required by law.
For further information:
| NDS |
|
| Cynthia Ritchie |
T: +44 (0)20 8476 8378 |
| Director, Corporate Communications |
critchie@nds.com |
| |
|
| Susbauer PR for NDS |
T: +49 40 39 90 63 57 |
| Ansgar Gerber |
a.gerber@susbauer.de |
| |
|
| Breakaway Communications for NDS |
T: +1 212 616 6006 |
| Kelly Fitzgerald, Managing Partner |
kfitz@breakawaycom.com |
| |
|
| Breakaway Communications Europe for NDS |
T: +44 7949 883636 |
| Rachel Postlethwaite, Director |
rp@breakawaycom.com |