Media Center: Press Release
NDS and Maxian Partner to Deliver Premium Content to Portable Media Players
Highlights:
- NDS and Maxian present the first pay-TV enabled
Portable Media Player (PMP) based on VideoGuard PMP™ technology
- VideoGuard PMP is the first open standard,
hardware-based content protection for Portable Media Players
- VideoGuard PMP introduces a new level of consumer
simplicity and ease of use allowing consumers to copy TV
episodes and movies directly from the STB to PMP using their
remote control
- A comprehensive solution for pay-TV operators
to extend their services to PMPs supporting flexible business
models such as subscription, content rentals and purchase
- NDS and Maxian will jointly demonstrate a
working solution at IBC 2007 that shows how consumers can
easily transfer protected content and enjoy it any time, anywhere
LONDON, UK – IBC Stand 1.171 – September 4, 2007 – NDS,
the leading provider of technology solutions for digital pay-TV,
today announced that it has integrated its VideoGuard PMP content
protection technology into Maxian’s next generation Portable
Media Players, enabling the secure delivery of broadcast-quality
video content to portable devices.
Pay-TV operators can extend their service beyond the living
room by allowing subscribers to enjoy the same high quality TV
shows and movies on their PMPs as they do via their TV sets,
anywhere, anytime. With VideoGuard PMP consumers can realize
the following benefits:
- Select the latest action movie, tag a TV series
or unwatched game and automatically transfer to the PMP using
just the STB remote control
- Simply transfer content over a fast USB 2.0
link or download directly using WiFi connectivity
- Enjoy new content packages available as part
of their subscription or for payment via STB, PC and direct download
Nigel Smith, NDS’ Chief Marketing Officer, said, “This
partnership with Maxian gives consumers the first easy-to-use
PMP products that connect directly with a pay-TV content service
to provide legal downloads of movies, sports and TV shows. The
integration of the PMP into the pay-TV service significantly
extends the choices that the pay-TV operator can provide – generating
extra revenues through new business models and also achieving
higher subscriber retention by offering a service to consumers
on their terms, regardless the time, location or device.”
Han-hong Choi, Maxian’s Vice President
of Marketing, remarked, “We are very happy to be working
with NDS on this exciting project, which gives our customers
new and attractive solutions for acquiring content.” He
added, “Maxian devices powered with VideoGuard PMP can
now securely connect in multiple ways to receive premium video
content, creating additional revenue channels and business models,
thanks to a robust security platform which has already been approved
by the major studios.”
VideoGuard PMP is based on the Secure Video
Processor (SVP) specification and can work on multiple pay-TV
networks. This is the first retail product that can connect directly
to the pay-TV network and acquire content securely.
About NDS
NDS Group plc (NASDAQ: NNDS), a majority owned subsidiary of News Corporation,
supplies open end-to-end digital technology and services to digital pay-television
platform operators and content providers. See www.nds.com for
more information about NDS.
About Maxian
Established in 2003 and based in Korea, Maxian is now one of the world-leading
manufacturers of Portable Multimedia Players (PMP). To find out more information
about Maxian, please visit www.maxian.com/eng.
About SVP
The Secure Video Processor (SVP) Alliance is a group of media
and technology industry leaders committed to the widespread
use of digital content on consumer devices. The objective of
the SVP Alliance is to adopt, use and promote the SVP standard
and develop interoperability with other DRM and content protection
solutions. By ensuring its broad adoption, and proposing its
specification to relevant standards and other industry bodies,
SVP will become a leading international standard for content
protection. The SVP Alliance is a not-for-profit organization
supported by over 35 global enablers of digital entertainment.
For more information about the SVP Alliance, please visit www.svpalliance.org.
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Cautionary Statement Concerning Forward-looking Statements
This document may contain certain “forward-looking
statements” within the meaning of the Private Securities
Litigation Reform Act of 1995. These statements are based on management’s
views and assumptions regarding future events and business performance
as of the time the statements are made. Actual results may differ
materially from these expectations due to changes in global economic,
business, competitive market, regulatory and other factors. More
detailed information about these and other factors that could affect
future results is contained in our filings with the US Securities
and Exchange Commission. Any “forward-looking statements” included
in this document are made only as of the date of this document
and we do not have any obligation, nor do we undertake, to publicly
update any “forward-looking statements” to reflect
subsequent events or circumstances, except as required by law.
For further information:
| NDS |
|
| Cynthia Ritchie |
T: +44 (0)20 8476 8378 |
| Director, Corporate Communications |
M: +44 7799 768464 |
| |
critchie@nds.com |
| |
|
| Susbauer PR for NDS |
|
| Ansgar Gerber |
T: +49 (0)40 / 39 90 63 57 |
| |
M: + 49 172 515 2484 |
| |
a.gerber@susbauer.de |
| |
|
| Breakaway Communications for NDS |
|
| Kelly Fitzgerald |
T: +1 212 616 6006 |
| Managing Director |
M: +1 917 731 5734 |
| |
kfitz@breakawaycom.com |
| |
|
| Maxian |
|
| Seung-cheol Lee |
T: +82 31 784 8341 |
| Project Manager |
sechlee@maxian.com |