Media Center: Press Release
DOXTV Selects End-to-end NDS Technology Suite to Bring Digital Video Recorders (DVR) and Video on Demand to China for the First Time
Highlights:
- World-class suite of NDS technologies enables Chinese pay-TV providers to securely offer advanced digital video recorder (DVR) capabilities, including push video on demand (VOD), to Chinese viewers for the first time
- DOXTV has selected VideoGuard® conditional access, MediaHighway® middleware,
XTV™ DVR technology from NDS, and co-designed with NDS, an interactive
user interface that will show programme information in Chinese characters
- Complete content-plus-technology offering to allow China’s
pay-TV operators to transform the TV experience for audiences
- This agreement reinforces NDS’ commitment to local R&D,
delivering solutions customised in China for the Chinese market
BEIJING, CHINA – April 28, 2009 – NDS, the leading
provider of technology solutions for digital pay-TV, today announced
that DOXTV, a leading value-added TV service provider in China
focusing on international movies and TV programmes, has chosen
an end-to-end suite of NDS technologies to protect and enhance
its business.
In the first agreement of its kind in China, DOXTV is using
global market-leading solutions - VideoGuard® conditional
access, MediaHighway® middleware, as well as secure NDS
XTV™ digital video recorder (DVR) technology with push
video on demand (VOD) capability, to offer a full range of
high-quality programming and technology to Chinese pay-TV providers.
Also, DOXTV worked with NDS to co-design an interactive electronic
programme guide (EPG).
DOXTV plans to revolutionise TV viewing in China by empowering
digital pay-TV providers to give viewers the freedom to choose
what content to watch and when to watch it. This is the first-ever
introduction of DVR and push VOD functionality in China.
DOXTV will supply its programming and introduce the newly
developed set-top boxes (STBs), including DVRs, integrated
with NDS technology, to pay-TV providers to distribute to their
subscribers.
With its exclusive Chinese broadcast rights to a wide range
of premium content including Hollywood blockbuster movies,
popular series/dramas, entertainment and educational programming,
DOXTV plans to launch its service with cable operators, with
3,000 hours of international and local content in both standard
and high definition.
DOXTV’s service will help local pay-TV providers grow
their digital TV businesses by enabling them to offer a compelling
proposition to viewers, who will gain access to more attractive
content and features than ever previously available.
This agreement underscores NDS’ ongoing commitment to
the Chinese digital TV industry. NDS continues to invest in
research and development in China to deliver customised solutions
that meet the local needs of broadcasters and operators. NDS
China’s local team worked with DOXTV to create a customised
EPG and interactive user interface to make the VOD service
easy to use, and additionally is providing its expertise to
DOXTV in the selection and integration of subscriber hardware.
“Using NDS solutions will enable us to offer our wide
range of premium content to a large audience with the knowledge
that it will be securely delivered and that viewers will be
able to watch it whenever they wish. We are very proud of the
design work we have done with NDS to create an advanced interactive
user interface to help them do this,” said Yi Peng, CTO,
DOXTV. “NDS is the world’s leading conditional
access provider, which gives us a real advantage when negotiating
distribution agreements with content owners. We look forward
to delivering a revolutionary experience in Chinese TV viewing.” he
continued.
“Both the government and the cable TV industry in China
are expressing considerable interest in launching advanced
services such as Push VOD to improve the viewer experience.
We expect the growing middle classes in China to be attracted
by the exclusive content and flexibility made available via
DOXTV and we are proud of our role in helping to introduce
new technologies and develop local solutions for the people
of China,” said Sue Taylor, Senior Vice President and
General Manager of NDS Asia Pacific, and Chairman, NDS China.
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About DOXTV
DOXTV is the leading value-added TV service provider in China,
DOXTV plans to provide high-end pay-TV subscribers with a full range of
films and television entertainment through the development of an advanced
digital TV service. DOXTV is also operating a digital pay channel nationwide,
featuring international movies, TV series and entertainment programming.
See www.doxtv.cn for more information.
About NDS
NDS Group Ltd. creates the technologies and applications that enable
pay-TV operators to securely deliver digital content to TV STBs (set-top
boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia
devices. Over 70 of the world’s leading pay-TV platforms rely on
NDS solutions to protect and enhance their businesses. VideoGuard® is
the world’s market-leading conditional access (CA) and digital rights
management (DRM) technology, currently deployed on 104 million active
devices, and safeguarding pay-TV service revenues exceeding $40 billion.
NDS middleware, including MediaHighway® which enables a host of advanced
services for subscribers, has been deployed on 115 million devices. NDS
DVR technology, centred around XTV™, leads the global industry with
19 million units deployed. (Deployment figures as of 31st March 2009).
Headquartered in the UK, NDS remains committed to investing in R&D
with over 75% of its employees dedicated to pioneering work at development
centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS
has also implemented a host of initiatives aimed at reducing its carbon
footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News
Corporation. See www.nds.com for more information.
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