Media Center: Press Release
Cox Communications Chooses NDS to Implement a Full Suite of tru2way Interactive Applications
Highlights:
- NDS has been chosen by Cox Communications to implement a full suite of next-generation interactive applications for their tru2way platform
- The applications will be rolled out to Cox customers this summer,
along with the new Cox user interface (UI), also being implemented
by NDS
- This announcement further establishes NDS’ commitment to the
US cable market and to the delivery and secure implementation of tru2way
applications
COSTA MESA, USA - March 23, 2009 – NDS, the leading
provider of technology solutions for digital pay-TV, today
announced that it has been chosen to implement an enhanced
suite of interactive applications for Cox
Communications on
their tru2way set-top boxes (STBs). The applications offer
a wide range of entertainment and information services for
subscribers including: integrated telephony services, email,
news, sports, weather, games, movie listings, Mosaic video
channels, widgets, horoscopes and lottery results, as well
as a customer care facility.
The enhanced suite of interactive applications has been developed
to more closely complement the new UI design currently being
implemented by NDS for Cox, which integrates program information
for Cox’s existing service offerings of Video On Demand
(VOD), digital video recorder (DVR) and linear channels, into
an intuitive, user-friendly UI.
“Staying true to our commitment to customers to ensure
simple and intuitive navigation, Cox worked closely with the
NDS design and development teams to ensure that the final product
suite, while providing advanced services, remains user-friendly
and fits seamlessly within the new UI framework,” said
Steve Necessary, Vice President of Video Strategy and Product
Development at Cox. “We achieved all of these goals thanks
to the extensive knowledge and resources of the NDS team. The
integration and implementation of these interactive applications
is proving to be a smooth process thanks to the expertise and
close collaboration between Cox and NDS.”
“Based on our vast experience of UI and electronic program
guide installations around the world, NDS was confident that
we could supply the development expertise Cox was looking for
in the creation of its customized platform,” said Steve
Tranter, Vice President of Broadband and Interactive for NDS. “We
have a great depth of understanding of design and development
of tru2way applications which we leveraged to produce a next-generation
tru2way solution that we trust will exceed the expectations
of Cox’s customers.”
Tru2way technology is a common software platform that will
enable cable companies, consumer electronics companies, content
and technology developers and others to extend interactivity
to a TV, STB or DVR.
NDS and Cox have been working together for more than a year
on a variety of technology deployments beginning with the implementation
of NDS’ IEX automated STB testing solution. During this
time, the collaboration has grown ever deeper in the drive
to move forward with next-generation, interactive and user-friendly
applications designed to engage and excite Cox’s audiences.
NDS will be showcasing its leadership in UI, EPG and interactive
application design and development at NCTA in Washington DC
from April 1-3, 2009, Booth ES-19 and at the CableNET stand.
For customer appointments, please contact Katy Flores at kflores@nds.com.
Bookmark: del.icio.us | Digg | Reddit | Newsvine | ma.gnolia | Yahoo | Google
About NDS
NDS Group Ltd. creates the technologies and applications that enable
pay-TV operators to securely deliver digital content to TV STBs (set-top
boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia
devices. Over 70 of the world’s leading pay-TV platforms rely on
NDS solutions to protect and enhance their businesses. VideoGuard® is
the world’s market-leading conditional access (CA) and digital rights
management (DRM) technology, currently deployed on more than 99 million
active devices, and safeguarding pay-TV service revenues exceeding $40
billion. NDS middleware, including MediaHighway® which enables a host
of advanced services for subscribers, has been deployed on 108 million
devices. NDS DVR technology, centred around XTV™, leads the global
industry with 17 million units deployed. (Deployment figures as of 31st
December 2008)
Headquartered in the UK, NDS remains committed to investing in R&D
with over 75% of its employees dedicated to pioneering work at development
centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS
has also implemented a host of initiatives aimed at reducing its carbon
footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News
Corporation. See www.nds.com for more information.
Read about the latest developments at NDS and in the pay-TV industry in
World Vision.
Click here for the NDS RSS feed.
|
| NDS |
| Cynthia Ritchie |
T: +44 (0)20 8476 8378 |
| Director, Corporate Communications |
critchie@nds.com |
|
| Breakaway Communications for NDS |
T: +1 212 616 6006 |
| Kelly Fitzgerald, Managing Partner |
kfitz@breakawaycom.com |