Media Center: Press Release
17th Convergence India 2009: NDS Showcases Innovations for the Indian Digital Pay-TV Industry
Highlights:
- NDS to highlight its cost-effective, end-to-end digital solutions for the Indian pay-TV industry
- NDS to demonstrate customer deployments for Tata Sky, Bharti Airtel,
DEN and Hathway
- NDS to showcase innovative solutions that enable pay-TV operators
to easily capitalise on the business opportunities presented by digital
TV
NEW DELHI, INDIA – March 17, 2009 – 17th
Convergence India 2009 Exhibition, Stand E155, Hall 9 – NDS, the leading provider of technology solutions for digital pay-TV, will demonstrate a wealth of solutions to help Indian broadcasters move cost-effectively into the era of digital TV at the 17th Convergence India event, 18th-20th March 2009.
NDS has a strong track record helping Indian broadcasters
successfully launch digital services easily and with maximum
cost efficiency. At the show, NDS will highlight solutions
that have been deployed for Tata
Sky, Bharti
Airtel, Digital Entertainment Network (DEN) and Hathway,
demonstrating how it is helping these cable and satellite pay-TV
providers to grow their subscriber bases and to generate new
revenue streams.
For smaller Indian operators who want to introduce digital
pay-TV services quickly and cost-effectively, NDS will show VideoGuard
Express™, an entry-level conditional access (CAS)
solution that is competitively priced to meet the needs of
the Indian market. It is pre-integrated with selected set-top
box (STB) models and includes a seven-day electronic
programme guide (EPG). It offers the same global industry
leading security that many of the world’s most advanced
pay-TV operators trust to protect their revenues as well as
highly capable NDS
MediaHighway® middleware, enabler of a wide range of
applications and services.
At the show, NDS will demonstrate applications developed locally
for the Indian market including the first Hindi electronic
programme guide (EPG) and interactive games. More than 26 percent
of NDS employees are located in India following significant
investment in the NDS R&D centre in Bangalore and commercial
offices in both New Delhi and Mumbai.
“India is, and will continue to be, a significant growth
market for NDS. Consumers here have a healthy appetite for
high-end technology which means we expect to see the introduction
of DVRs and other new technologies much more rapidly than in
other markets,” said Sue Taylor, Senior Vice President
and General Manager of NDS Asia Pacific. “There is also
growing competition between DTH and cable providers for position
and market share and the result is that pay-TV subscribers
will increasingly have access to a broad selection of high
quality services at competitive prices.”
Demonstrations on the NDS stand will include:
- Tata Sky+’s end-to-end solution: featuring
NDS XTV™ digital
video recorder (DVR) technology, India’s first multilingual
Hindi EPG developed by NDS, and NDS VideoGuard conditional
access technology. The XTV DVR solution allows subscribers to
pause, record, play back, rewind and fast forward their recorded
TV programmes, offering consumers real freedom and flexibility,
and giving pay-TV operators a proven way to grow revenues and
reduce churn.
- Bharti Airtel’s DTH service: featuring
innovative interactive applications and a multilingual EPG
based on NDS MediaHighway middleware technology. Bharti’s
interactive TV (iTV) games portal features a variety of action-oriented,
educational and puzzle games to appeal to a wide range of viewers
- Solutions deployed by cable operators DEN and Hathway:
including DVR services, advanced EPGs and music iTV applications.
At the show NDS will also highlight next-generation services
and applications that help to generate new revenues and reduce
subscriber churn. NDS will showcase ‘four screen’ convergence,
enabling operators, broadcasters and content providers to deliver
a seamless TV and entertainment experience to STBs,
PCs, Personal Media Players and mobile phones.
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About NDS
NDS Group Ltd. creates the technologies and applications that
enable pay-TV operators to securely deliver digital content to
TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles
and other multimedia devices. Over 70 of the world’s leading pay-TV platforms
rely on NDS solutions to protect and enhance their businesses. VideoGuard® is
the world’s market-leading conditional access (CA) and digital rights
management (DRM) technology, currently deployed on more than 99 million
active devices, and safeguarding pay-TV service revenues exceeding $40
billion. NDS middleware, including MediaHighway® which enables a host
of advanced services for subscribers, has been deployed on 108 million
devices. NDS DVR technology, centred around XTV™, leads the global
industry with 17 million units deployed. (Deployment figures
as of 31st December 2008)
Headquartered in the UK, NDS remains committed to investing in R&D
with over 75% of its employees dedicated to pioneering work at development
centres in China, Denmark, France, India, Israel, Korea, UK and US.
NDS has also implemented a host of initiatives aimed at reducing its
carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News
Corporation. See www.nds.com for more
information.
Read about the latest developments at NDS and in the pay-TV industry
in World Vision
Click here for the NDS RSS
feed.
|
| For further information: |
|
| NDS |
| Cynthia Ritchie |
T: +44 (0)20 8476 8378 |
| Director, Corporate Communications |
critchie@nds.com |
|
| Vanessa Griffiths-Green |
T: +852 2201 9151 |
| Director Marketing & New Initiatives, Asia Pacific |
vgriffiths-green@nds.com |
|
| Breakaway Communications for NDS |
T: + 1 212 616 6006 |
| Kelly Fitzgerald, Managing Partner |
kfitz@breakawaycom.com |