Reaching the Right Audience
With NDS Dynamic™ Addressable Advertising TV operators and advertisers can now reach the right viewers with addressable marketing messages based on their demographic profile, location, and other criteria.
Benefits for media sellers and operators
- Differentiate your ad sales platform from the competition
- Increase revenue from media buyers who can now reach more relevant audiences every time
- Attract new advertisers looking for granular addressability
- Addressability for multiple media sellers carried on your platform
What NDS Dynamic does
NDS Dynamic enables addressable ads stored on a DVR to be inserted into broadcast content in the right context, at the right time, and in the right household. This means increased revenue without a negative effect on the viewing experience. The smart ad engine in the STB allows advertisers to have better control of the way their message is presented. It can enforce a wide range of presentation rules, such as “story boarding”—showing ads that tell a story in the right sequence—or just simple rotation between different creative pieces of the same campaign.
By harnessing the power of already deployed DVRs, NDS Dynamic supports both one-way and two-way systems without requiring a broadband connection or additional bandwidth.
Addressable display and interactive ads
NDS Dynamic can also make display and interactive ads more meaningful by making them addressable. Utilizing NDS’ vast experience in electronic program guides and interactive TV, NDS Dynamic gives advertisers an opportunity to engage consumers with their brands and products. Operators and media sellers increase their advertising revenues by selling display ads. Consumers have a better overall viewing experience with more information on brands and products that interest them.
NDS Dynamic supports a wide range of addressable display formats from EPG and on-pause ads—delivering contextual, non-intrusive brand exposure—to fully interactive call-to-action ads.
More advertising opportunities across multiple screens
If you are delivering digital video to PCs, mobile or other open Internet devices, you can leverage NDS Dynamic to extend your advertising capabilities beyond the STB. NDS Dynamic provides a unified platform for managing cross device addressable campaigns that follow consumers to the devices they are using to consume content.