More Content from More Sources
Your pay-TV business already has acquired the best multi-channel, HD DVR capable system—one that delivers outstanding content to your subscriber base. However, as the industry expands and changes, pay-TV operators face the challenge of providing new services including on-demand, over-the-top and iTV2.0.
NDS hybrid solutions help you offer the best of both worlds:
- live linear programming over cable or satellite augmented by additional services
- content and information delivered over an IP broadband connection.
Using a set-top box equipped with NDS hybrid/IP technology helps your business gain the secure two-way network capability it needs to provide new revenue generating services such as VOD, the best of Internet video and advanced iTV2.0 widgets.
You don’t need to invest in the IP delivery network, because NDS hybrid/IP solutions are already tailored to deliver at different broadband connection speeds.
On-demand content
Pay-TV operators with no return path can use the NDS hybrid solution to deploy state of the art VOD solutions, using the IP connection to download VOD assets to DVRs according to subscribers’ request.
Catch-up TV
If subscribers forget to record an episode of their favorite show, Catch-Up TV—which enables the sharing of encrypted broadcast content from the VOD catalogue on the server—allows them to view what they missed. Content rights are enforced using VideoGuard® content protection technology and cannot be accessed from outside the network.
Long tail content
With long tail content providing considerable potential revenue opportunities, IP is an ideal infrastructure for supplying on-demand direct access to an unlimited long-tail content library. NDS enables this by integrating a leading HTML browser (compliant with HTML 5.0) engine into MediaHighway®.
Remote STB diagnostics
IP connected STBs can be used to provide your customer service center with important information about the status of subscribers’ STBs. Remote STB Diagnostics reduces the number/length of support calls and technician visits—significantly increasing customer satisfaction, lowers costs and improves margins. This system remotely checks signal strength, disk status for DVRs, download status and STB configurations such as language and parental ratings.
A new generation of exciting interactive applications (iTV2.0)
IP connectivity opens up a range of new interactive applications that further enhance the viewing experience:
- Watch your favorite sports program but call up additional information on line while the game is going on.
- See a music video and buy it online, or open up the My Space page of the musicians and send them a message.
- Get recommendations from your friends about favorite programs as well as operators’ recommendations.
- Enter a new level of interactive games, communities and services that take advantage of IP connectivity.